X

Blog

50+: “the most valuable generation” 50+: “the most valuable generation”

50+: “the most valuable generation”

0 2927
Baby boomers (born between 1946 and 1964) represent 45% of the American population, and their purchasing power is considerable. The youngest of them turned 50 this year. According to a Nielsen & Boom Agers study, they own about 70% of revenues and dominate consumption. This generation now represents 80 million consumers. As the population is aging, there will be 161 million consumers aged...
RSS